Although my blog is mainly focused on international topics I would like to share this Site from Austria on which I am working on as a Marketing guy right now. 1. Because I am working on it as a Marketing guy right now 😉 and 2. because I truly think email charity is the long missed Step of NGOs into the web. The concept of email charity is pretty easy to follow. The main idea is that fundraising is generated and executed via a widely used Appendix of nowadays communication – Email Signatures a.k.a. Sig lines.
we launched some weeks ago and are currently cooperating with Austria’s largest NGOs from all fields. However I do see the big chances for smaller and very independet NGOs. The web makes it possible to aggegrate people from all over the world. Nobodies become popstars and people make money while writing weblogs. Getting your project spread via email signatures, thus fully webbased, is, in my humble opinion, a mandatory next step for NGOs to acquire the young and internet-educated Youth.
Email Charity more or less provides an independet Service or transportation medium open to any NGO out there. Through the snowball effect you can easily generate a decent amount of people in a decent amount of time. Email charity itself doesn’t earn a Cent providing this Service. Thus, it’s actually a NGO itself.
I personally think that the Design of the given email signture designs needs an urgent re-design and the the overall usability and design need to improved to hit on a large scale.